All work
Get in touch
Design Systems
Brand Identity System
Company-wide design standards adopted across 15+ GenAI product lines.
Role: Design Systems LeadDuration: 12 monthsYear: 2023-2024
Overview
Established comprehensive design standards and component libraries adopted across all product lines, creating unified experiences across 15+ GenAI products.
The challenge
Fragmented design across 15+ products led to inconsistent experiences, duplicated effort, and slow development cycles.
Approach
- Conducted comprehensive audit of existing patterns
- Designed token-based architecture
- Built component hierarchy with 200+ components
- Created comprehensive documentation
- Established governance model
Outcome
15+ products migrated to system
60% reduction in development time
100% team adoption rate
Center of excellence recognition
Technologies
Design SystemsFigmaReactDesign Tokens
More from this project
Working on something similar?
Let’s talk about your project.